Job Description

Job Description

Job Description

Job description

Title: PPC Specialist

The Impact You Will Have:

We are looking for a  PPC Specialist to develop strong and innovative strategies to promote the business brand and services.

We are seeking a motivated team member with a strong understanding of current marketing tools and strategies, capable of supporting integrated digital marketing campaigns from concept to execution. You will collaborate with the marketing team to help launch campaigns on budget and within deadlines. The ideal candidate will assist in growing our company’s influence while also contributing to increasing brand loyalty and awareness.

Your duties and responsibilities include but are not limited to the following:

PPC Strategy and Execution:

• Assist in developing and executing digital marketing strategies to support growth and brand expansion.
• Work independently to manage hands-on execution of paid search, paid social, and omnichannel campaigns, with a focus on Google Ads and Microsoft (Bing) Ads.
• Support the management and optimization of Google Ads, Bing Ads, META ads, and other advertising platforms.
• Conduct in-depth keyword research, competitive analysis, and audience targeting to drive high-performing PPC campaigns.
• Utilize A/B testing to continuously refine and test ad copy, landing pages, and bidding strategies for maximum performance.
• Leverage upper-funnel channels such as Taboola and StackAdapt to drive incremental growth.
• Collaborate with graphic designers, content marketers, and web teams to develop high-converting ad creatives, including landing page, copy, and video content.
• Ensure campaigns follow best practices, including proper targeting, keywords, scheduling, and budget optimization.
• Help refine advertising efforts to improve Click-Through-Rate (CTR), conversions, and overall return on investment (ROI).
• Stay up-to-date with industry trends and identify new platforms for advertising opportunities.

Budgeting and Performance Reporting:

• Monitor and analyze website analytics, PPC performance, and campaign effectiveness, providing data-driven recommendations.
• Plan, manage, and pace budgets effectively to ensure optimal allocation of resources across the full funnel.
• Work with the data team to oversee the integration and use of automation tools, conversion tracking, and advanced analytics to enhance campaign efficiency.
• Monitor and analyze campaign performance metrics, including CPL, Lead-to-sale conversion rates, CPA, and ROAS, making data-driven adjustments.
• Provide regular, detailed performance reports and actionable insights, presenting weekly performance updates to cross-functional teams and leadership with a strong data-driven approach.
• Work closely with the sales team to align marketing spend with business objectives.
• Predictable, reliable, and punctual attendance is an essential function of this job.

Qualifications:

• 3 years of experience in digital marketing, with a focus on PPC, paid media campaigns, and experience working in PPC agencies.
• Familiarity with Google Ads, Bing Ads, and META ads.
• Strong analytical skills with the ability to interpret campaign data.
• Experience with SEO, SEM, keyword research, and content optimization.
• Proven experience managing a total monthly budget of $500K+.
• Expertise in B2C lead generation, focusing on driving user acquisition at the lowest cost per acquisition (CPA).
• Detail-oriented, with the ability to manage multiple projects simultaneously.
• Ability to stay ahead of industry trends, platform updates, and emerging tools to maintain innovative and competitive campaigns.

Job Type: Full-time

Pay: $71,285.00 - $80,704.00 per year

Liberty Home Guard is the fastest-growing home warranty company in the nation, proudly recognized as the #1 rated provider by U.S. News & World Report, USA Today, Forbes Home, NerdWallet, Investopedia, and Newsweek. In both 2023 and 2024, we were honored as one of the Top Workplaces in NYC, a testament to our commitment to fostering a dynamic and supportive environment. At Liberty Home Guard, we prioritize innovation, customer satisfaction, and the growth of our employees, offering opportunities to thrive and lead in a fast-paced, industry-leading company.

Company Description

Liberty Home Guard is the fastest-growing home warranty company in the nation, proudly recognized as the #1 rated provider by U.S. News & World Report, USA Today, Forbes Home, NerdWallet, Investopedia, and Newsweek. In both 2023 and 2024, we were honored as one of the Top Workplaces in NYC, a testament to our commitment to fostering a dynamic and supportive environment. At Liberty Home Guard, we prioritize innovation, customer satisfaction, and the growth of our employees, offering opportunities to thrive and lead in a fast-paced, industry-leading company.

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