Job Description
We are looking for a highly skilled and detail-oriented PPC Specialist to become a valuable member of our dynamic marketing team. In this pivotal role, you will take charge of creating, managing, and optimizing our pay-per-click advertising campaigns across a variety of platforms, including Google Ads, Bing Ads, and social media channels. Your primary objective will be to drive targeted traffic to our website and enhance conversion rates, ensuring that our advertising efforts yield maximum return on investment.
As a PPC Specialist, you will analyze campaign performance data, identify trends, and implement strategic adjustments to improve effectiveness. You will collaborate closely with other team members to align PPC strategies with overall business goals and marketing initiatives.
This position is fully remote; however, we are specifically seeking candidates who are located in the Philadelphia, PA area to facilitate occasional in-person meetings and team gatherings. If you are passionate about digital marketing and possess a strong analytical mindset, we encourage you to apply and help us elevate our online presence to new heights.
Key Responsibilities:
Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
Monitor and analyze campaign performance data to identify trends and insights.
Perform keyword research and optimize ad copy to improve click-through rates and conversions.
Collaborate with the marketing team to align PPC strategies with overall marketing goals.
Provide regular reports on campaign performance and suggest improvements.
Qualifications:
Proven experience as a PPC Specialist or in a similar role.
Strong understanding of PPC strategies and techniques.
Proficient with Google Ads, Bing Ads, and analytics tools.
Excellent analytical and problem-solving skills.
Strong communication and teamwork abilities
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