Job Description

Job Description

Job Description

JOB DESCRIPTION
Job Title: Marketing Manager
Department: Clinical Outreach
FLSA Status: Exempt

SUMMARY

The Marketing Manager is a position that is strategic, and results driven. This position will oversee marketing initiatives for a behavioral health company. This role will be responsible for developing and executing marketing strategies that enhance brand presence, drive patient and provider engagement, and support business growth.

ESSENTIAL FUNCTIONS

• Develop and execute marketing plans aligned with the facility's goals, ensuring consistent messaging across all platforms.
• Collaborate with the leadership team to identify target demographics and create tailored marketing campaigns to reach these audiences.
• Utilize market research and analysis to identify trends, competitor strategies, and opportunities for growth.
• Manage digital marketing efforts, including website optimization, SEO, SEM, social media campaigns, and email marketing.
• Oversee the creation of compelling content (blog posts, videos, infographics, etc.) that educates and engages target audience.
• Collaborate with the admissions team to ensure a seamless transition from marketing efforts to patient intake processes.
• Ensure compliance with legal and ethical standards in all marketing activities, especially regarding patient confidentiality and HIPAA regulations.
• Plan and execute events and outreach programs to strengthen brand awareness and industry presence.
• Develop and maintain strong relationships with community partners, referral sources, and media outlets to enhance brand visibility.

EXPERIENCE

• Bachelor’s degree in marketing, Communication, Business Administration, or a related field.
• 4+ years of experience in marketing, with a strong preference for experience in healthcare, behavioral health, or substance abuse facilities.
• Proven ability to manage marketing for multiple brands or service lines.
• Strong knowledge of digital marketing tools, including Google Analytics, Google Ads, social media advertising, and email marketing automation platforms.
• Excellent written and verbal communication skills, with expertise in creating engaging and compliant marketing materials.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Understanding of HIPAA compliance and ethical considerations in healthcare marketing.
• At least 1 year of hands-on experience managing pay-per-click (PPC) campaigns across platforms such as Google Ads, Bing Ads, or social media advertising.

The job duties listed in this job description may not be inclusive of all requirements of this position. Other duties may be assigned by your supervisor.

SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.

COMPETENCIES
To perform the job successfully, an individual should demonstrate the following competencies:
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Judgement - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management.

MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percentage and to draw and interpret bar graphs.

REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. The ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS
To perform this job successfully, an individual should have knowledge of Microsoft Office (Word, Excel, and Outlook), Google Suite, and have the ability to chart on an electronic medical records system.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and distance vision.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

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