Job Description
Love bringing ideas to life through engaging content? Hate the notion that business-to-business means boring? Driven to go deep and become an expert in what you write about? We've been looking for you.
Koroberi is a B2B marketing agency in Raleigh. Our client roster includes fast-growing midmarket businesses and publicly traded enterprises focused on powering the modern, always-on economy.
We're looking for a candidate with a high level of technical understanding who can translate complex and sometimes unfamiliar information into clear, attention-grabbing communications that speak the language of our clients' customers. The content writer is responsible for creating content for supply chain and technology clients.
Responsibilities include: - Writing, editing and proofreading marketing content in a variety of formats and tones, including but not limited to:
- Informative and engaging social media posts tailored to the platform (LinkedIn, Facebook, X), including proper use of hashtags, visual content and new features
- Long-form case studies, white papers and articles (Q&As, lists) to showcase peer validation and industry thought leadership
- Product/service brochures and flyers to provide technical detail and sales messaging
- Public relations materials, including press releases, editorial interview written responses and guest articles to support a robust trade and business media PR program
- Infographics, video scripts and presentations to tell visually dominant stories
- Website copy that supports user experience (UX) trends and search engine optimization (SEO) best practices
- Short and snappy emails and advertisements to catch a viewer's attention and drive engagement
- Recommending appropriate content formats for topics and goals
- Preparing for, attending and actively participating in client and internal briefings and subject matter expert interviews
- Developing a working knowledge of the subject matter through additional research and self-education, as needed, to inform your writing
- Coordinating any supporting graphic needs required for responsibilities above
- Keeping apprised of all relevant client, industry and market developments
- Contributing to the overall profitability of the company
- Other duties, as required
The ideal candidate: - Has experience producing client-ready work with minimal edits and rounds of feedback
- Can quickly grasp and implement feedback
- Has excellent note taking and organizational skills
- Is committed to becoming an expert, learning client and agency processes, industry knowledge, etc.
- Asks good questions and takes the initiative to clarify any points of confusion and familiarize themselves with new concepts
- Can assess source material (from interviews, other existing verbiage, a basic outline) and strategize an effective way to present it through written content that explains and communicates key messages
- Has experience learning and writing about new or complex topics
- Has experience writing engaging content for niche B2B audiences
- Exhibits strong written and verbal interpersonal communication skills
- Can multitask, juggling several projects at once in a fast-paced environment
- Has familiarity with SEO best practices and web traffic metrics
Qualifications: - Bachelor's degree in communications, journalism, public relations, social media, marketing or similar field of study
- 4+ years of professional experience in a B2B marketing agency and/or communications role
- Deep knowledge of AP Style writing standards
- Hates unnecessary oxford commas
Why Koroberi? - Our company specializes in supply chain, automation, robotics and transportation - stable, growing industries that play a fundamental role in powering our everyday lives, economy and world.
- Our commitment to balance and communication creates a collaborative and encouraging work environment.
- We offer employees great benefits, including fully paid medical and dental insurance, 4 weeks paid time off and 401K matching.
- Our team operates on a hybrid in-office/remote basis.
- Candidates with the right supply chain industry experience will be considered for full-time remote.
Koroberi
Job Tags
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