Job Description
About our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX , a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case.
At LexisNexis, being data-driven is a core value we live by and are dedicated to continuous improvement in a fast-paced digital Marketing landscape. The Nexis Solutions team helps professionals in corporate, nonprofit, and academic teams grow their business, save money, time, and resources, comply with global and national regulations, and protect their businesses and brands.
About the Role We are recruiting a Marketing Campaign Manager to join the Americas Marketing Team - and the ideal candidate could be you! This role is an individual contributor on an A-Team of Marketers. We are looking for a self-starter who wants to hone their skill , working closely with campaign teams across the globe and the entire Nexis Solutions marketing team. Our ideal candidate has:
• a mix of technical, creative and analytical skills to launch thoughtful and action-driving marketing campaigns.
• a well-rounded understanding of digital and traditional channels, how they work together, and how to create campaign plans to hit revenue goals.
• a detail-oriented approach to executing campaigns with a can-do attitude.
If this sounds like you, read on to learn more about this new role at LexisNexis !
Responsibilities - D riving implementation of integrated marketing campaigns to support new business and cross-sell goals in alignment with key verticals in the United States
- D riving and executing dynamic Marketing plans including: incorporating customer insights into campaigns, developing creative briefs, amplifying content across channels, planning Marketing tactics and timing, and collaborating with Marketing Managers each step of the way.
- Develop and implement multi-channel integrated campaigns, inclusive of online and offline channels: paid media, website, email, webinars, blog, social media, live & virtual events, and webinars.
- Collaborate with international marketing colleagues to develop and align on global campaign strategies, execution and share learnings.
- D riving and executing product launch campaigns, inclusive of campaign planning and implementation, partnering with Marketing Managers along the way.
- Partner with Marketing Content Strategists to develop and implement strategies to effectively engage and nurture potential customers at various stages of the content funnel. This includes creating targeted content and campaigns that resonate with audiences at the awareness, consideration, and decision stages.
- Partner with Digital Marketing Team to execute integrated marketing plans across digital channels.
- Partner with Digital Marketing Team to understand performance, analyze trends, business results and use this data to optimize campaign messaging and channels.
- Design and partner with Digital Marketing Team to test messaging, CTAs, and creative, then use results to make data-driven decisions to improve campaign performance.
- Collaborate with sales team to build and optimize marketing efforts to support business growth and revenue goals.
Requirements - 3+ years of high-tech B2B Marketing, experience in SaaS, or working on a fast-paced, high-performance team.
- Experience in building integrated campaigns across paid and owned channels, both online and offline.
- Experience collaborating with 3rd party agencies, such as event planning companies or ABM partners
- Understanding of up-market and enterprise lead generation.
- Superior project management and organization skills to execute complex campaigns, while also managing and motivating internal stakeholders to campaign timelines.
- A confident and proactive self-starter with an outcomes -driven mindset.
- Salesforce, Account Engagement/Pardot, Google Analytics, Google Ad Words, LinkedIn, Gong, Account Based Marketing Tools and Google Looker Studio - experience with some or all tools is a plus!
Work in a way that works for you We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave and study assistance , we will help you meet your immediate responsibilities and your long-term goals.
Working for you We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
Job Tags
Temporary work, Immediate start, Remote job, Worldwide, Flexible hours,