As the Manager of Marketing Digital Channels, you will lead the development and management of impactful digital programs, and campaigns with a cohesive omnichannel strategy. Manage marketing projects across our global websites and app experiences, leading the requirements necessary to develop strategies that exceed outcomes.
Collaboration is necessary, as you will work with Pricing + Strategy, Partners (Ops), Information + Technology (I+T), Creative Design, and other teams to improve our digital tools and platforms. You will promote the vision for measuring the effectiveness of our digital marketing efforts, ensuring a seamless and engaging journey for donors and prospects across all touchpoints. You will be the primary owner and driver for prioritizing our requirements and functionality to maximize results and donor engagement across our web and app platforms in the US, Puerto Rico, and the EU.
JOB DETAILS:
RESPONSIBILITIES
Strategy Development – Create meaningful and impactful digital experiences for our donors through innovative digital solutions
Optimization and Performance – Partner within Marketing and the broader organization to grow, optimize metrics focused on our our goals while maximizing efficiency of spend
User Experience and Design – Apply best practices and technical knowledge (ADA, SEO, etc.) to provide an engaging vehicle for both donors and prospects
Testing and Learning – Lead testing projects to evaluate the impact of marketing strategies. Partner with internal stakeholders and agencies to develop and contribute to their learning needs
Best Practices and Innovation – Partner with analytics to drive requirements for KPIs and measurement
Partnership and Collaboration – Can partner with several partners driving strategic discussions and aligning on different ways to enhance the digital donor experience
JOB SPECIFICATIONS
Education and Experience
#LI-Onsite
CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit .
CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma .
As a global organization with employees in 35+ countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging at CSL.
...handling of customer transactions such as advances, payments, wire transfers, etc. Ensure that the bank is in possession of current financial information and that the information has been properly analyzed and on file. Maintain and follow a list of prospective...
...AID is looking for armed security guards to help on-site at Arnold AFB with base security. Responsibilities Under supervision of a shift lieutenant, performs physical security and resource protection related tasks and activities to include: Manning o Security Guard, Armed...
...GenAI solutions.Actively participate in the regions growth plans, ensure forecast accuracy and build a customer-focused, durable, high-growth business.What we look for:You live the Databricks core values and instill them in the team you are leading.You will have...
Activelyseeking an experiencedcommercial lender to join a team of successful professionals who will collectively develop creative financing solutions to resolve complex and often unique issues for local businesses with revenues $5-150MM. The successful candidate will...
Leaf Home Water Solutions is one of the nations fastest growing home improvement companies and we are looking for new installers in your area RIGHT NOW! We are looking for subcontractors to install whole home water filtration systems. Looking for individuals with experience...