Job Description

Title: Art Director

Reports to: Sr. Director of Brand and Marketing

Location: Boulder CO or Remote

Paka Overview

Founded in Peru, our mission is to create natural, all-purpose clothing for people who love the outdoors. We’re doing this by innovating with alpaca fiber and other materials that are healthier for people and the planet, so that consumers can connect to our natural world, make more conscious choices, and support the communities where our products come from.

Position Summary

At Paka, we are redefining creative storytelling with a focus on sustainability, innovation, and authenticity. As an Art Director, you will play a pivotal role in shaping the visual identity of the brand, developing compelling creative assets, and leading a team of designers to bring our brand to life across multiple platforms. This role demands a passionate, strategic creative with an eye for design, a deep understanding of visual storytelling with the skills to manifest it, and an ability to translate brand values into high-impact campaigns.

This role offers the opportunity to develop and execute creative strategies that elevate the Paka brand as we go omnichannel and global. You will collaborate closely with marketing, product, and external content creators to ensure creative alignment with business objectives while maintaining brand integrity.

Role Responsibilities:

Creative Direction & Brand Storytelling

• Develop and execute brand storytelling through compelling visual concepts that align with Paka’s mission and values.
• Lead the concepting and execution of high-impact marketing campaigns across all consumer touchpoints, including digital, print, retail, and experiential activations.
• Ensure all creative assets are visually engaging, on-brand, and contribute to a cohesive brand identity.

Visual Brand Development

• Develop the overall style guide (illustration, colors, typography, etc).
• Revisit style guide through seasons to improve, evolve, and iterate.
• Conceptualize new visual direction and execution for unique collections/products alongside the marketing team.

Design Leadership & Execution

• Oversee a team of designers, providing direction, mentorship, and feedback to elevate creative execution.
• Maintain brand consistency across all marketing materials, including advertising, social media, e-commerce, packaging, and in-store experiences.
• Lead the development of campaign assets, including photography, video content, graphic design, and digital experiences.

Cross-Functional Collaboration

• Work closely with marketing, merchandising, and product teams to align creative strategies with business goals.
• Partner with copywriters and digital teams to ensure that storytelling is integrated across all brand channels.
• Develop creative briefs and manage stakeholder engagement, ensuring that creative execution meets project objectives and timelines.

Photography & Video Production Oversight

• Plan and direct photoshoots, ensuring that visuals align with Paka’s brand aesthetic and marketing objectives.
• Work closely with photographers, videographers, stylists, and producers to create best-in-class content for campaigns and seasonal product launches.
• Oversee post-production processes, ensuring final assets meet brand and campaign goals.

Innovation & Trend Awareness

• Stay ahead of design trends, fashion aesthetics, and digital innovations to continuously evolve the Paka brand.
• Research and experiment with new creative mediums and technologies to enhance storytelling and brand engagement.
• Identify opportunities to push creative boundaries while maintaining brand integrity.

You Are:

• A Visionary Creative: You bring compelling brand stories to life through design and content.
• An Experienced Leader of Creatives: You excel at managing and inspiring a team of designers and creatives.
• A Talented Designer: You have a strong skillset and background in creating and designing concepts with your own hands.
• A Problem Solver: You know how to navigate creative challenges and deliver solutions that align with business objectives.
• A Collaborative Communicator: You are comfortable working with cross-functional teams and presenting ideas to key stakeholders.
• Innovative: You possess a deep understanding of outdoor/lifestyle apparel, digital content, and emerging creative technologies.
• Detail-Oriented: You have a strong eye for detail, ensuring accuracy and quality across all aspects of your work and your team’s work.
• Highly motivated – You meet partners in person to find solutions and are willing to get on a plane to not miss a season
• Curious: Constantly driven to learn more

Position Requirements:

• 8+ years of experience in art direction, design, and brand storytelling, with a proven track record of leading creative teams.
• 3+ years of experience in a leadership role, managing design teams and cross-functional creative projects.
• A Bachelor’s degree in Graphic Design, Art Direction, or a related field (or equivalent experience).
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Experience overseeing photo and video shoots, including pre-production, on-set direction, and post-production.
• Experience successfully leading and working with external content creators
• A strong portfolio showcasing innovative, high-quality creative work across multiple channels.
• A deep understanding of digital marketing, UX/UI principles, and social media storytelling.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Passion for sustainability, outdoor adventure, and purpose-driven storytelling.

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